Tuesday, April 13, 2010

Röyksopp

Röyksopp are a Grammy nominated electronic music duo from Tromsø, Norway composed of schoolmates Torbjørn Brundtland and Svein Berge. The group formed officially in 1998 and released their debut album Melody A.M. on Wall of Sound in 2001. "Remind Me", found on Melody A.M., can be heard in the background of a Geico car insurance commercial. The commercial is the fourth of the "It's so easy a caveman could do it" ads, and features said caveman riding a moving sidewalk in an airport terminal when he comes across a poster displaying the inflammatory ad campaign. The “elevator music” feel along with selected lyrics “and everywhere I go…there's always something to remind me…” capture the true awkwardness of the caveman.



The single version of "Remind Me" heard in the commercial is substantially different from the album version. The group received various awards for its computer animated video for the original recording, directed by the French motion graphics studio H5. It features a day in the life of a woman working in London's Square Mile solely through infographics; this includes labelled close-ups of everyday objects, product lifecycles, schematic diagrams, charts, and is generally illustrated in a simple isometric visual style.


Remind Me from Röyksopp on Vimeo.

It was noted in an interview that the duo recently celebrated 10 years of making music together. And like good friends (or an old married couple) do when they hit an anniversary, Berge and Brundtland exchanged gifts. “I gave Torbjørn an iced-out saxophone and a crate of fireworks because it reflects his personality,” Berge says. “And he gave me a flame-thrower and a can of wax for the same reasons.”


 
 















References:
 
"Remind Me" Lyrics

Official Website

Caveman Press Release

Album Artwork:

1 comment:

  1. I love the new look and layout of PB&J... interesting approach. Now that the dust has settled, it looks like the construction was well worth it.

    BTW- that Geico commercial never gets old!

    ReplyDelete